Tag archive for branding

How to Enter Your Custom Color Codes in Excel

How to Enter Your Custom Color Codes in Excel

If you want to look polished, then you have no other choice but to customize your visualization’s color palette. Don’t worry–customizing your colors is an easy low-hanging-fruit edit. Locate your style guide, scroll down to the color section, and decode the jargon. If you don’t…

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How to Find Your Custom Color Codes with Paint

How to Find Your Custom Color Codes with Paint

Lots of my workshop participants are government employees who don’t have or can’t find style guides and/or they’re not allowed to download eyedropper tools to locate color codes. Microsoft Paint to the rescue!   Hi! I am Matt Feldmann with Goshen Education Consulting in Southwestern Illinois…

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Transforming a Table: Four Charts and Four Different Stories

Transforming a Table: Four Charts and Four Different Stories

A few weeks ago I gave the keynote speech at the Alabama Power Foundation’s Elevate conference for several hundred of their grantees and partners. What a day! As part of the most-practical-keynote-you’ve-ever-heard emphasis, we included makeovers from the grantees’ real projects. In case it’s useful…

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Matching Graph Colors to Branding

Matching Graph Colors to Branding

Adding color to graphs is simultaneously the easiest and absolute hardest technique to nail. Color is about much, much more than simply making your graphs look pretty. When used well, color can enhance branding, guide viewers’ eyes to the most important pieces of the graph,…

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Nominal, Sequential, or Diverging? Simple Strategies for Improving Any Chart’s Colors

Nominal, Sequential, or Diverging? Simple Strategies for Improving Any Chart’s Colors

Colors can make or break a chart. Colors direct our eye movements, and therefore our brains and attention. It’s up to you: will you help or hinder your reader’s understanding? Here are some simple strategies for communicating clearly with chart color.   Strategy 1: Select…

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