Your Audience Matters in Data Visualization Guest Post for TechChange

Guest Post for TechChange
May 21, 2015

Data visualization requires more than design skills. You need both technical and critical thinking skills to create the best visuals for your audience. It is important to match your visualization to your viewer’s information needs. You should always be asking yourself: “What are they looking for?”

I discuss three points:

1. Understand your audience before designing your visualization
2. Your audience determines the type of visualization you prepare
3. Remember that the key is to keep your audience engaged

Read the article.

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