Tag archive for Branding - page 3

Matching Graph Colors to Branding

Matching Graph Colors to Branding

Adding color to graphs is simultaneously the easiest and absolute hardest technique to nail. Color is about much, much more than simply making your graphs look pretty. When used well, color can enhance branding, guide viewers’ eyes to the most important pieces of the graph,…

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Who Knew Data Visualization Could Be So Easy?

Who Knew Data Visualization Could Be So Easy?

For the record, I had no clue that data visualization could be easy. As someone who’d spent two years working to understand and improve an organizational dashboard (not to mention an evaluation process), perhaps I should have known better. My assumption, for whatever reason, was…

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Intentional Color Schemes

Intentional Color Schemes

I’ve got a lot of dataviz skeletons in my closet. This beauty comes from my second week as an evaluator: Border, grid lines, tick marks…. A legend instead of direct labeling… A generic title instead of a “so what?” title… You get the idea. Today I…

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The Data Visualization Design Process: Seven Steps for Beginners

The Data Visualization Design Process: Seven Steps for Beginners

Does data visualization leave you feeling like this? If so, this beginner-level post is for you!   Data visualization requires two skill sets: technical skills to create visualizations in a software program and critical thinking skills to match your visualization to your audience’s information needs,…

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Nominal, Sequential, or Diverging? Simple Strategies for Improving Any Chart’s Colors

Nominal, Sequential, or Diverging? Simple Strategies for Improving Any Chart’s Colors

Colors can make or break a chart. Colors direct our eye movements, and therefore our brains and attention. It’s up to you: will you help or hinder your reader’s understanding? Here are some simple strategies for communicating clearly with chart color.   Strategy 1: Select…

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