Archive for Who’s my audience?

The Axis: Actual Maximum Value or Potential Maximum Value?

The Axis: Actual Maximum Value or Potential Maximum Value?

Fine-tune your graphs by discussing this question with your colleagues: should our graph’s axes extend to the dataset’s actual maximum value or to the potential maximum value? Option A: Axis stretches just past the actual maximum value (30% in this example) The biggest number is 26%, and…

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Will you present the data as-is, or tell a story?

Will you present the data as-is, or tell a story?

Viewer considerations are key: What type of information do your viewers need to see? What information do they already have? What information are they expecting? How many points in time should be included? Will you present aggregated or disaggregated findings? How long do you anticipate…

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How Many Decimal Places Are Helpful?

How Many Decimal Places Are Helpful?

How many decimal places does your graph actually need? 2, 1 or 0 decimal places? Most of my projects are in the social sciences. Social science measurement is not exact. We’re often creating instruments and tools from scratch to gather information. There are no rulers,…

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Rakesh Mohan on Getting the Attention of Your Audiences

Rakesh Mohan on Getting the Attention of Your Audiences

In this photo, everyone, including the baby, appears to be paying attention to the person sitting in the center. Rakesh took this photo in 2007 when he visited his village in India where he spent first two years of his life.  This was his first…

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