Monthly archive for February2016

Will You Present the Data As-Is, or Tell a Story?

Will You Present the Data As-Is, or Tell a Story?

Viewer considerations are key: What type of information do your viewers need to see? What information do they already have? What information are they expecting? How many points in time should be included? Will you present aggregated or disaggregated findings? How long do you anticipate…

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Matching Graph Colors to Branding

Matching Graph Colors to Branding

Adding color to graphs is simultaneously the easiest and absolute hardest technique to nail. Color is about much, much more than simply making your graphs look pretty. When used well, color can enhance branding, guide viewers’ eyes to the most important pieces of the graph,…

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